Track average post views, views per post, top-performing and lowest-performing posts, and traffic patterns over time (daily, weekly, monthly).
Ideally:
- Average post views + views per post
- Total users / unique visitors
- Click-through rate
- Most active users
- Top-performing and lowest-performing posts
- Average clicks + clicks per post
- Most-clicked posts / CTAs
- Traffic over time (daily / weekly / monthly)
- New vs. returning visitors
- And, if possible: Views and clicks by language / region