Setting Eta On Posts

Setting an ETA on posts

How to get there: Open the post → Sidebar → set the Estimated date field.

Give customers a realistic expectation of when a feature might ship. ETAs are visible on the post and feed into roadmap views.

Steps

  1. Open the post.
  2. In the sidebar, find Estimated date.
  3. Pick a date.

The date shows on the post and is available as a sort/filter across boards.

What's the difference between ETA and a published date?

  • Estimated date / ETA, when you expect to ship. Visible to customers, can change.
  • Published date / created date, when the post was made.
  • Status change date, when the post moved into its current status (e.g. when it went to Planned).
  • Changelog publish date, when the matching changelog entry went out.

ETAs change as scope and reality shift. Don't over-promise, customers are forgiving when ETAs slip if there's a clear update, but a missed deadline with no comment erodes trust.

Showing ETAs on the roadmap

Boards configured as roadmaps can group or sort by ETA. See Roadmaps and prioritization.

Hiding the ETA from customers

If you want to track ETAs internally without committing publicly:

  • Use an admin-only tag like eta-q3-2026 instead of the ETA field.
  • Or use a custom field marked admin-only.